New Look, Improved Flavor
Your favorite protein shakes just got even better.
We've optimized our ingredients for an even more delicious protein shake. We've also given all our products a new look to match. Try the new and improved flavor of our most popular shakes — Chocolate, Vanilla, Caramel and Café Latte — today!
Shop All Premier Protein Products
Frequently Asked Questions
We're excited about our new and improved products but we realize you might have some questions! Rest assured, you're getting the same great nutrition you always have from Premier. Here are some of the questions we've been getting about our new packaging and small ingredient adjustments.
Q: Why does Premier Protein look different?
A: We evolved our logo and packaging to more accurately reflect Premier Protein’s commitment to delivering joy along the health journey, while encouraging new and existing fans to join the party! ❤️🎉
Q: Does the new packaging affect the product’s quality or shelf life?
A: No, the new packaging will not impact the product quality or shelf life.
Q: Will the product work differently / are the product benefits the same?
A: No, Premier Protein powders and shakes will continue to be dependably delicious with easy-to-understand nutritionals and great tasting flavors.
Q: What changed in the ingredients?
A: We’ve removed the small amount of inulin—a soluble fiber—from our 30g shake flavors. The shakes still contain 24 essential vitamins and minerals, with slight adjustments to the blend to optimize for taste. Plus, we’ve improved the flavor of our most popular shakes—Chocolate, Vanilla, Caramel, and Café Latte!
Q: Why did Premier remove Inulin from their ingredients?
A: We are continually updating our ingredients to reflect current dietary needs and preferences.
Q: Why have the sodium levels of Chocolate, Vanilla, Caramel, and Café Latte increased?
A: The sodium levels have increased in our new and improved Chocolate, Vanilla, Caramel, and Café Latte shake flavors. However, these remain within the sodium range we have established for our other Premier Protein 30g shake flavors.
Previous vs. New Formula Sodium Levels:
- Chocolate: 180mg to 230mg
- Vanilla: 230mg to 250mg
- Café Latte: 220mg to 260mg
- Caramel: 330mg to 350mg
Q: When can I expect to see the new packaging on-shelf?
A: The new Premier Protein packaging is rolling out at Costco starting May 2025 and nationwide beginning June 2025. It will continue to hit shelves throughout the summer and fall (2025) at retailers wherever the brand is sold. Visit our Shop All Products page to find online availability or the closest retailer to you.
If you do not see the updated product at your local store yet, please be patient as this transition will take several months! ❤️
If you have additional questions, please call us at 1-888-836-8977 Monday through Friday, 9-5:30 EST, or contact us through this form. Our customer service team is more than happy to assist you. Thank you!
